Love bargains? Adore fashion-forward workout-wear? Care for a free $50 gift card? Oh, dollface — you’re in luck!
Meet Dimvaloo. St. Louis boutique Dimvaloo Active Living is the exclusive Lorna Jane retailer in the area. What’s Lorna Jane? Lorna Jane is an Australian line of high-quality activewear pieces made with emphasis on both function and fashion. To sum it up, these are the pieces that changed my mind about sporty fashion — and you can grab those items while knowing you are helping to support a local small business.
The Huffington Post reports that $68 of every $100 spent locally stays in the local economy — an impressive figure, especially when compared to the reported $43 from non-local stores. And not to state the obvious, but shopping local supports your neighbors and friends. I first met the owner of Dimvaloo, Kate, a long time ago at an event; knowing shopping there supports her, her business, and her employees is equally as great as the shopaholic thrill I get from finding a new favorite item.
And shopping small doesn’t mean overpaying. In the case of Dimvaloo, you’re paying for quality. (Uhmmm… many of these fabrics are pill-resistant. I own a few items and I can wholeheartedly say these pieces stand the test of time without looking as disheveled as you feel after a workout.)
Care more about bargains than quality? I know the argument; no judgement, dolls. You can still happily head to Dimvaloo on Nov. 28, 29 and 30 for the #ShopSmall Sale. Find shockingly-low prices on final-sale Lorna Jane pieces during this 72-hour clearance frenzy: jackets for $50, bottoms for $40, tops for $30, and — here’s the best one — sports bras for $20.
That’s right: Grab a world-class over-the-shoulder-boulder-holder for the same price lower-quality bosom-baskets are sold for at big-box stores.
Take a peek at a few of my favorite pieces, details, and patterns from the store.

Good luck in the giveaway! Thanks for sponsoring this post, Dimvaloo!
Sports bras with interesting back views are my new thing! Love this!
Great giveaway! Love Dimvaloo. 🙂
I love all the patterns and colors! It’s not fun to hit the gym looking scruffy, cute duds are definitely an incentive to make the work out happen.